Welcome to Traffic Travis's newsletter series! We will share with
you some of the most significant factors on search engine
optimizations (SEO) and give you some advice in getting your
website ranking highly!
Remember you can unsubscribe at anytime at the bottom of the
newsletters.
Right, lets get into it!
Experts feel that web pages have to be search engine friendly in
order to improve search engine rankings. Having a well designed and
relevant web copy is crucial. This will help search engines easily
index your web pages and rank them high. Think about this. Would
you build a house on sand? I don't think so! So why would you build
your SEO on rubbish techniques. Stick with the solid fundamentals
and lay yourself a solid foundation for the more advanced techniques.
Here's 10 Top Tips from Traffic Travis for SEO. Remember, get the
basics right if you want to be in this for the long run and the
rest can be applied on top.
=> Reciprocal Linking: Your "popularity" is simply a count of
the number of web pages that are linked to you. Improving
your website's link popularity is absolutely vital for
improving the visibility of your website with regard to Search
Engines. You may want to know your link popularity for two reasons.
The first is that your link popularity will improve your ranking on
all crawler search engines. The more the websites linking to your
website, the better are your chances of getting listed through a
search engine. The second reason is that you might want to know
which websites are linked to you and potentially referring traffic.
Search engines give sites with good inbound and outbound links a
higher ranking. The logic goes that if you provide outbound links
to other material you are providing a valuable
=> Inward Linking: Like reciprocal linking, inward links to your
website can be an effective strategy to increase your website's
visibility to Search Engines. Inward links are links pointing to
your websites from other websites without providing a reciprocal
link from your website. There are many techniques to improve
inward linking. Many of these have enjoyed success with Search
Engines. The most proven technique for inward linking is through
Ebooks. You can offer interesting and educative Ebooks for free to
other websites and they could install them on their sites. The
Ebook you create would have a link to your website. This will allow
a spider to crawl through that link and visit you website. For
example, a footer on every alternate page can have a link to your
website that would increase the probability of your website being
listed with a crawler based Search Engine.
=> Meta Tags: The TITLE tag is an important one for search engines
like Google, as that is often the first one indexed and it is given
higher weighting in the relevance rankings. You have to pay
attention to this tag. Keep it short (lower than 40 characters) and
let the tag have material relevant to the keywords used during
search. As an example, if you had stuffed your
Company Name as the TITLE tag, it would not help. The visitor that
you want to attract is unlikely to be looking for your Company name
in the search string.
Two other Meta tags that are important are KEYWORDS and
DESCRIPTION. You have to be very careful about how these are
developed and positioned. Frequency and location of the keyword
that is being searched are important criteria that determine
relevance and hence page ranking. The search engine would generally
consider the page more relevant if the keyword that is being sought
is in the TITLE tag or is in the KEYWORDS tag near the top of the
page.
=> Choosing specific keywords: This is an important step in the SEO
exercise. What keywords do you need to emphasize and include? How
do you choose the most relevant keywords that will be used by your
target audience? Pose yourself the question: What would my target
visitor be looking for and for which queries I would like to lure
him/her to my site? Imagine those queries, as many of them as you
can think. Apply this to all categories of visitors that you are
targeting. Then list those queries and formulate your keywords from
those. Select phrases (at least two words), rather than single
words, as there would be too many contenders for single word
searches. You are much better off focusing on specific search
=> Location of keywords: The location of keywords on your website is
vital. You may have placed keywords at only a few locations but if
they are inserted at important positions, your search engine
ranking may be boosted. The most important position is the Title of
the page. Ensure that your keyword is placed in the Title. Another
proven strategy is to place keywords towards the beginning of the
web page. For instance, inserting keywords in page headlines,
other sub-titles, and introductory paragraphs would certainly
help rankings. Avoid using images or tables at the beginning of the
page. This will only shove keywords down on the web page, and in
turn harm your search engine rankings.
=> Making keywords relevant: Positioning Meta tags and keywords
into web pages for better ranking should not be confused
with spamming. Whatever you do, avoid spamming and keyword
stuffing. Search Engines have mechanisms that can spot spamming and
as a result ignore such web pages. The key is to insert just
"enough" keywords into the web page so as to make the content
relevant. Keywords have to be consistent with the entire content of
the web page. In other words, do not insert non - relevant keywords
just for the sake of improving page rankings.
=> Focus on important keywords: You may like to know what are the
most popular search words and strings, so that you could choose top
keywords related to your own site. Some resources that help in this
are discussed now. Place your subject term in Overture's free
Search Term Suggestion Tool. The result will be a list of all
search terms related to the word you inserted that were most
popular at Overture. The list is in the order of popularity. Thus
you know what most people are looking for.
=> Submit a 'sitemap': One good tip is that you should prepare a
crawler page (or pages) and submit this to the search engines. This
page should have no text or content except for links to all the
important pages that you wished to be crawled. When the spider
reaches this page it would crawl to all the links and would suck
all the desired pages into its index. You can also break up the
main crawler page into several smaller pages if the size becomes
too large. The crawler shall not reject smaller pages, whereas
larger pages may get bypassed if the crawler finds them too slow to
be spidered.
=> Size of submitted page: We have written above that the spiders may
bypass long and "difficult" pages. They would have their own
time-out characteristics or other controls that help them come
unstuck from such pages. So you do not want to have such a page
become your "gateway" page. One tip is to keep the page size below
100 kb.
=> ALT Graphic Tags: Search engines are unable to view graphics or
distinguish text that might be contained within them. For this
reason, most engines will read the content of the image ALT tags to
determine the purpose of a graphic. By taking the time to craft
relevant, yet keyword rich ALT tags for the images on your web
site, you increase the keyword density of your site. Although many
search engines read and index the text contained within ALT tags,
it's important NOT to go overboard in using these tags as part of
your SEO campaign. Most engines will not give this text any more
weight than the text within the body of your site.
Well that's it for this week! Stay tuned for some more great advice
and an in-depth look into optimizing your pages for the search
engines!
Until next time, happy optimizing!
Kind Regards,
Justin Maddox
Development Manager
Traffic Travis
http://www.traffictravis.com
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Traffic Travis
PO Box 2831
Christchurch 8011
New Zealand
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